Technical specification of AnalyzeG's 5-Layer Forensic Authentication Protocol, Anti-Bias 3-Buyer Syndication Economics, DPDP Act 2023 Data Fiduciary Governance, and 24-Hour Enterprise SLAs.
1. The 5-Layer Forensic Authentication Protocol & Methodological Scope
To eliminate the 60% fake text review problem at the source, every AnalyzeG submission must pass five sequential forensic gates plus 100% human moderation before it can enter the B2B telemetry vault:
Layer 1 — KYC Identity & Demographic Profiling: Reviewers register verified accounts with authenticated payout endpoints (UPI/Bank) and demographic attributes (State, City Tier, Age Band, Gender), preventing multi-account bot farms.
Layer 2 — Biometric Face Match & Liveness Verification: Confirms a live human reviewer matching their verified profile is continuously present in the 30-second video — blocking screen recordings, slideshows, stock footage, and synthetic AI deepfakes.
Layer 3 — Product-on-Camera Computer Vision Check: Confirms the physical SKU, packaging, or dispenser is visibly held and demonstrated in-hand during the recording.
Layer 4 — Device Hardware & Geo-Consistency Forensics: Validates native mobile camera capture signals and cross-checks location telemetry against the buyer's registered state and city tier.
Layer 5 — Cryptographic Timestamping & 100% Human Moderation: Every record is ISO-8601 time-stamped with immutable audit logs and reviewed by a human moderator to verify structured prompt completion, audio clarity, and unscripted authenticity.
Methodological Scope (Commercial Diagnostics vs. Clinical Trials): AnalyzeG's forensic video + structured questionnaire pipeline is purpose-built for rapid 24-hour commercial, R&D formulation, packaging ergonomics, sensory finish, and competitor switch-risk diagnostics in real Indian households. For regulated medical or clinical dermatological efficacy claims requiring 12-week hospital supervision, brands should use accredited clinical laboratories and pair those clinical results with AnalyzeG's real-world usage telemetry.
In traditional creator or UGC marketplaces, a single brand sponsors a creator to film a promotional clip — creating an inherent incentive for the creator to flatter the brand. AnalyzeG eliminates this bias through Multi-Buyer Syndication:
Collect Once, Syndicate Across 3 Buyer Classes (₹1,000 per Unlock, 50/50 Split): Each verified review asset is licensed at ₹1,000 per unlock (splitting revenue 50/50: ₹500 to the Verified Reviewer, ₹500 to AnalyzeG) across three distinct institutional buyers: (1) The Main Brand (R&D, QA & Growth), (2) Direct Competitors, and (3) Market Researchers.
Why Honest Defect & Switch-Risk Proof Has the Highest Demand: Direct Competitors and Brand R&D teams specifically pay ₹1,000/unlock to audit product defects, formulation failures (such as sunscreen white-cast, pilling, or serum oxidation), packaging leakage, and buyer switch-risk triggers.
Up to 3x Unlocks for Brutal Honesty: A generic, superficial praise video has low utility for competitor intelligence teams. Conversely, an honest, specific review demonstrating a real product friction point is unlocked by the Main Brand (to prevent churn) and multiple Direct Competitors (to capture switching buyers) — generating up to 3x payouts (₹1,500 to the reviewer, ₹3,000 total unit revenue).
To protect enterprise buyers under India's DPDP Act 2023 and ASCI advertising guidelines, reviewers execute three separate, granular consents at capture:
Tier 1 — Forensic Verification Audit: Consent to process the submission through biometric face-match, product-on-camera computer vision, device integrity, and human moderation.
Tier 2 — Anonymized B2B Research & Competitor Telemetry: Consent to license structured diagnostic responses, sentiment scores, demographic cohort tags, and gated video viewing for internal R&D, CMI, and competitive benchmarking.
Tier 3 — Optional Commercial Ad-Creative License (Own-Brand Exclusivity): Separate, explicit opt-in permitting the product's own brand to use the 30-second video in paid performance marketing (Meta, Google, YouTube Shorts, Instagram Reels) and PDP assets. Direct Competitors receive Tier-2 research telemetry only — never commercial advertising rights.
Enterprise Continuity Protection: Under our Terms of Service and DPA, if a reviewer later withdraws consent via [email protected], future marketplace syndication halts immediately while previously granted brand dataset licences remain contractually protected.
AnalyzeG operates as a registered Data Fiduciary under the Digital Personal Data Protection (DPDP) Act 2023. Enterprise buyers receive role-based, time-bound signed video URLs plus the 22-field CSV/Excel and JSON telemetry dataset and Power BI dashboard template.
Strict Zero-PII Boundary: Buyer exports never contain reviewer names, phone numbers, email addresses, residential addresses, or UPI/bank identifiers. Demographic slicing is provided strictly via standardized cohort tags (state, city_tier, age_band, gender).
All video access is encrypted over HTTPS/TLS, watermarked by role, and logged. Standard Enterprise Data Processing Agreements (DPA) are available for legal and infosec review prior to pilot onboarding.
Why is a 30-second AnalyzeG record deeper than a social media video? Because every record is a compound multimodal unit combining a pre-video diagnostic questionnaire with physical video demonstration:
Structured Pre-Video Buyer Questionnaire: Captures usage duration, purchase channel (Nykaa, Amazon, Flipkart, D2C Web, Blinkit/Zepto, Offline GT), primary purchase driver, specific disappointment/defect trigger, repurchase intent, and named competitor switch target.
English, Hindi & Hinglish Multimodal Sentiment Pipeline: Processes Indian code-switching, vernacular phrasing, vocal emphasis, and visual usage signals — paired with full raw video and verbatim keyword access so brand teams can verify every AI classification against human ground truth.
In-Stock Category Datasets (Minutes to 24-Hour Delivery): Verified video telemetry already indexed in the vault unlocks within minutes of payment/PO confirmation, governed by a contractual 24-hour delivery SLA (backed by an automatic 10% SLA credit remedy).
Custom Cohort & Niche SKU Collection: When an enterprise requires a bespoke cohort (e.g., newly launched SKU, specific state/tier/age stratification, or head-to-head competitor study), feasibility, sample size, and delivery timeline are locked in a written Statement of Work (SOW) before collection begins.
To allow enterprise CMI, R&D, and data science teams to evaluate AnalyzeG's exact relational schema and analytical depth prior to a pilot while preserving strict NDA confidentiality for client studies, AnalyzeG provides two tiers of pre-pilot inspection:
22-Field Reference Telemetry Schema (CSV / JSON / Power BI): Demonstrates the exact relational columns, attribute sentiment JSON structures, defect taxonomy codes, and competitor switch-risk fields delivered in every production export.
De-Identified Category Diagnostic Walkthrough (Live 15-Min Scoping Call): Inspect real category findings across Indian Beauty/Skincare (SPF white-cast, humid pilling, serum oxidation), FMCG packaging ergonomics, and Consumer Electronics defect attribution with our research lead.
