Architected for Forensic Consumer Truth

AnalyzeG is India's B2B verified consumer and competitor video intelligence engine — turning real buyer usage proof, biometric face matching, and structured diagnostic prompts into 24-hour decision telemetry for brands.

Our Core Thesis: Why AnalyzeG Exists

Consumer brands in India operate in a broken information environment. Today, 60% of marketplace text reviews are polluted by unverified bots, ₹50 Telegram cashback rings, and competitor sabotage, while traditional market research agencies take 6 to 8 weeks and charge ₹15L+ to deliver static PDF decks with zero reusable customer assets.

AnalyzeG was engineered to solve both failures simultaneously. Through our proprietary verification and AI intelligence pipeline, real Indian buyers complete structured diagnostic prompts and film 30-second in-hand product demonstrations on their smartphones. Our engine authenticates every submission using KYC identity profiling, Biometric Face Match & liveness, Product-on-Camera computer vision, Device sensor forensics, and Cryptographic Timestamps + 100% Human Moderation.

Within 24 hours, brands unlock One Purchase, Three Assets: (1) Timestamped, face-matched buyer video clips, (2) an Executive Brand Diagnostic & Power BI dashboard highlighting pros, cons, packaging/formulation defects, and competitor switch triggers, and (3) a 22-field structured CSV/Excel & JSON dataset ready for enterprise data lakes.

The Multi-Buyer Syndication Model (Why AnalyzeG Eliminates Positivity Bias)

Traditional UGC and review platforms suffer from a structural flaw: when a single brand pays creators for promotional videos, creators flatter the product to stay "sellable." AnalyzeG eliminates this bias through Multi-Buyer Syndication:

  • Collect Once, Syndicate Across 3 Institutional Buyer Classes: Each verified review asset is licensed at ₹1,000 per brand unlock (splitting revenue 50/50: ₹500 to the Verified Reviewer on sale, ₹500 to AnalyzeG) across (1) The Main Brand (R&D, Product & Marketing), (2) Direct Competitors, and (3) Market Researchers.
  • Why Honest Defect Proof Sells Fastest: Direct Competitors and Brand R&D teams specifically unlock datasets to audit product defects, formulation friction (e.g., sunscreen white-cast, serum oxidation, pump leakage), and buyer switch-risk. Because critical, evidence-backed reviews are unlocked by both the Main Brand (to prevent churn) and multiple Direct Competitors (to capture switching buyers), honest critique generates up to 3x payouts (₹1,500 to the reviewer, ₹3,000 unit revenue).

Our Architectural Pillars

Forensic Verification

5-layer authentication: KYC identity profiling, Biometric Face Match, Product-on-Camera detection, Device sensor forensics, and Timestamp audit logs + Human Moderation.

Multimodal AI Telemetry

Extracts attribute-level sentiment, defect triggers, and competitor switch-risk across English, Hindi, Hinglish, and regional Indian usage contexts.

Anti-Bias 50/50 Economics

Reviewers earn ₹500 per ₹1,000 brand unlock across main brands, direct competitors, and researchers — rewarding physical proof and diagnostic honesty over star ratings.

DPDP 2023 Governance

Registered Data Fiduciary with 3-tier cryptographic consent logs, role-based signed video URLs, and zero reviewer PII in enterprise exports.

What Enterprise & D2C Teams Can Audit Directly

  • 5-Layer Forensic Audit Trail: Biometric liveness & face match, on-camera SKU presence, device integrity, geo-consistency, and ISO-8601 timestamps
  • Structured Pre-Video Buyer Questionnaire: Purchase driver, usage duration, specific disappointment/defect trigger, and named competitor switch target
  • 22-Field Open Data-Lake Export: Complete CSV, Excel, and JSON telemetry alongside interactive Power BI (.pbix) templates
  • Strict 3-Tier Consent & IP Separation: Own-brand purchasers can license opted-in buyer videos for Meta/Google/Reels ad creative; competitor unlocks are strictly governed for R&D and CMI intelligence

Leadership & Product Architecture

AnalyzeG is founded and architected by Souvik Dey (Founder & Product Architect), who built the platform's 100% proprietary full-stack verification, forensic AI, and B2B consumer telemetry infrastructure in-house. AnalyzeG operates as an Udyam MSME Registered enterprise in India and serves as a registered Data Fiduciary under the Digital Personal Data Protection (DPDP) Act 2023.

"This is the missing piece." — Founder, ImagesBazaar (Industry Validation on AnalyzeG's Verified Consumer Video Telemetry Engine)
SD

Souvik Dey

Founder & Product Architect

Full-Stack Consumer Telemetry Architecture • Forensic Verification Systems • Data Protection Officer (DPDP 2023)