INDUSTRY INTELLIGENCE • FMCG, PACKAGED FOODS & HOME CARE
In-Home Consumer Video Telemetry for FMCG Brands
Audit how your SKUs and rival packs perform in real Indian kitchens, hard-water bathrooms, and regional households across Metro, Tier-1, Tier-2, and Tier-3 India — delivered in 24 hours.
Why Recall Surveys Miss In-Home FMCG Friction
FMCG products live or die in physical household conditions: kitchens with monsoon humidity, bathrooms with hard water that inhibits lather, and refill pouches poured one-handed into storage jars. Traditional 6-week panel surveys rely on post-hoc memory and cost ₹15L+, missing the exact mechanical or sensory moment a household decides to switch back to a competing staple.
AnalyzeG delivers One Purchase, Three Assets within 24 hours: (1) Advertisable Raw 30s Household Videos (biometric face-matched & product-on-camera verified), (2) an Analyzed-Ready Executive Summary & Power BI Dashboard, and (3) a Complete 22-Field Raw CSV/JSON Dataset segmented by State, City Tier, Age, and Gender for independent verification.
Packaging & Refill Ergonomics
Verify tear-notch accuracy, spout pouring control, induction-seal integrity, and scoop/dosing habits in real Indian kitchens.
Regional Sensory & Taste Benchmarks
Compare aroma, viscosity, lather in hard vs. soft water, and sweetness/spice perception across North, South, West, and East India cohorts.
Quick-Commerce & GT Switch-Risk
Track why households rebuy or switch between your SKU and rival FMCG packs across Blinkit/Zepto, Modern Trade, and Kirana channels.
FMCG Verticals Covered
Packaged Foods & Ready-to-Cook, Beverages & Health Drinks, Home & Laundry Care, Dishwash & Surface Cleaners, Personal & Oral Care, Ayurvedic & Nutraceutical Staples, Baby Care, and Pet Nutrition.
Unlock In-Home FMCG Video Telemetry
One-time dataset licensing • 24-hour B2B turnaround • Power BI + 22-field raw CSV/JSON included.
Book 15-min Executive Demo →